Last updated: 23 September 2026

At Melt, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect information when you visit our website, shop with us or interact with us.

By using our website, you acknowledge this Privacy Policy. Where your consent is required for the collection or use of personal information, we will seek it as applicable.

1. Information We Collect

Depending on how you interact with Melt, we may collect the following information:

• Personal information: Your name, email address, telephone number and date of birth, where provided.

• Order information: Details of products purchased, order history, billing information and delivery address.

• Payment information: Information necessary to process your purchase. Payment details may be collected and processed directly by our payment service providers.

• Communication information: Information you provide when contacting us about an order, requesting a customisation, submitting feedback or communicating with our team.

• Website usage information: Information about how you browse and interact with our website, including certain technical information such as your IP address, browser type and device information, where collected.

• Marketing preferences: Your preferences regarding promotional communications and offers.

We collect information that you provide directly to us, as well as certain information that may be collected automatically when you use our website.

2. How We Use Your Information

We use your information for the following purposes, as applicable:

• To process, confirm and fulfil your orders.

• To arrange payment processing, shipping and delivery.

• To communicate with you about purchases, deliveries, returns, repairs, customisations or other customer service requests.

• To maintain our business records and manage our customer relationships.

• To improve our website, products and customer experience.

• To understand customer preferences and personalise your shopping experience where appropriate.

• To send promotional emails, offers, product updates and other marketing communications where you have agreed to receive them.

• To protect our website, prevent fraudulent transactions and address security concerns.

• To comply with applicable legal obligations and respond to lawful requests.

We use personal information only for purposes that are appropriate to the way it was collected and as permitted by applicable law.

3. Sharing Your Information

We do not sell your personal information to third parties.

However, we may share information where necessary to operate our business and provide our services, including with:

• Payment service providers: To process payments and manage transactions.

• Shipping and delivery partners: To deliver your purchases and provide shipment updates.

• Website and technology providers: To host, maintain and support our website and related systems.

• Analytics and marketing service providers: Where applicable, to understand website performance and manage marketing activities in accordance with your preferences and applicable law.

• Professional advisers and authorities: Where necessary to comply with legal obligations, protect our rights or respond to lawful requests.

We expect service providers handling personal information on our behalf to use it only for appropriate purposes and to protect it in accordance with applicable requirements.

4. Marketing Communications

If you have agreed to receive marketing communications from Melt, we may use your contact details to share information about new designs, collections, promotions, special offers and other updates that may interest you.

You can unsubscribe from promotional emails at any time by using the unsubscribe option included in the email or by contacting us at writetomelt@gmail.com.

Withdrawing your consent to marketing communications will not affect the processing of information necessary to fulfil an order or meet other applicable legal obligations.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support its functionality, remember preferences, understand website traffic and improve your browsing experience.

Depending on the technologies enabled on our website, these may include:

• Essential cookies: Necessary for the website to function properly, including features related to shopping and checkout.

• Preference cookies: Used to remember certain choices or settings.

• Analytics cookies: Used to understand how visitors interact with our website and help us improve its performance.

• Marketing cookies: Where used, these may help us understand or manage promotional activities.

You may be able to manage cookies through your browser settings and, where available, our website’s cookie preferences.

Please note that disabling certain cookies may affect the functionality of parts of our website.

6. Data Security

We take reasonable measures to protect the personal information we collect against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include appropriate technical, organisational and administrative safeguards. However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining business records, resolving disputes and complying with applicable legal obligations.

Where information is no longer required, we will take appropriate steps to delete it or otherwise dispose of it in accordance with applicable requirements.

8. Your Privacy Choices and Rights

Depending on applicable law, you may have the right to:

• Request information about the personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of personal information where applicable.

• Withdraw consent where our processing is based on your consent.

• Opt out of promotional communications.

• Raise a concern or submit a privacy-related request.

To exercise an applicable right or raise a privacy concern, please contact us at writetomelt@gmail.com.

We may need to verify your identity before responding to certain requests. Some information may need to be retained where required by law or for other lawful purposes.

9. Links to Other Websites

Our website may contain links to third-party websites or services.

Once you leave our website, this Privacy Policy no longer governs your interaction with those external websites. We do not control their privacy practices and encourage you to review their respective privacy policies before providing personal information.

10. Children’s Privacy

Our website is not intended to be used by children independently where applicable law requires parental or guardian involvement.

If we become aware that personal information has been collected in circumstances where appropriate consent or authorisation was required but not obtained, we will take appropriate steps in accordance with applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality or applicable legal requirements.

Any updated version will be published on this page along with its revised last-updated date.

We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy, how we handle personal information or wish to make a privacy-related request, please contact us:

Email: writetomelt@gmail.com

Website: www.shopmelt.in